New Friends Barbershop · October 2026

Month Seven.

In May, I showed you Month One. Here is what six months did, and where we go next.

Prepared for Jacob CreelThe next six months

Where we started

Six months ago, your bookings lived in somebody else's app. Today they live in a system with your name on it.

Bookings in your own system

Three months each, before and after.

Before you moved in

Since you moved in

348

2no shows out of 365 bookings

194clients brought over from the old app

436people in your book now

Read from your system on October 20, 2026

What people book

Student is your second biggest service.

Worth knowing when we plan what to film and who to talk to.

Haircut210

Student64

Hair and Beard39

Senior27

Specialty13

The first six months

The ground is in. Now we go deep.

All your clients are in here now. Watch the system work, and leave the old app behind for good.

Next, everything points to one place. Then we build the rest, 1% at a time.

Your cards

One for you. One for Allie.

The New Friends Barbershop card: a gold emblem with crossed razors over a barber pole, on black

250for you
250for Allie, with her own booking link
500more for you, right after

Premium stock. Same front on every card, your name and your link on the back.

Who works on your shop

It is not just me anymore.

Editing

Mahir and the Think Big Brands team. What you already filmed goes out first, in a new style.

SEO

Sean from Ideas Realized. How the shop gets found.

Systems

Mori. Ten years building systems. He builds your backend right alongside me.

Copy

Writers, so the words match the footage.

And me.

Still the one you text.

How a business runs itself

My company runs on 36 systems. Nine themes, four each.

Every business that runs without the owner watching it has the same bones. These are mine.

Foundation

The Entrepreneur

The S.Y.S.T.E.M. Framework

The Business

The Offer

Content

Creation

The Content Engine

The 1% Content System

Distribution

Outreach

The Pipeline

Booking

Onboarding

Operations

The CRM

Communication

Retention

Public Trust

Growth

Scale

Referral

Community

Teaching

Delivery

Coaching

Webinars

Scheduling

The Team

Build Stack

The Build Stack

The Doctrine

The Codex

The Folder

Legacy

The Cloud

The Gold Rush

The Reputation Engine

Legacy

Return

Hidden Systems

The M.U System

The System

Mateos

Mine took a long, long time to build. Yours we build at 1%.

Yours start where everybody's starts, and end at you.

01Foundation

Who you are and what you sell.

02Creation

Making the content.

03Outreach

Getting new people in the door.

04Operations

Running the shop every day.

05Growth

Getting bigger.

06Delivery

The cut, the room, the crew.

07Build Stack

Your tools and your rules.

08Legacy

What lasts, even without you.

09Return

It all comes back to you.

Tap any one to open it.

Nine themes, four systems each. Read them top to bottom, from who you are, all the way back to you.

This is a first draft, and a good foundation. The whole shape can change, and anything in it can change. You are not paying to build all of this yourself. You are paying to buy back your time. And one day, everybody will be able to learn this.

System 36 is you

Your last system never ends.

It holds your whole life. Family, school, your health, and whatever else you want. It keeps growing for as long as you do.

You actually built two doctrines, one for you and one for the shop. That makes sense, because the doctrine is how we run our whole life, not just the business. We are going to put them together so it all lives in one place and makes sense.

I built all of this myself, so we are all on the learning curve together. That is why I post the videos, so it clicks for everybody. And this page is how I show you the plan. It is the same way you will show your barbers and your contractors theirs.

Your homework comes in tonight at 7, your time.

The next six months

1% a week. Every week.

Every week, your content goes out, the backend runs on its own, and you learn one real system. Every month, we build the next ones.

Now

Say yes.

What you already filmed goes to the editors the same day. Once your Meta glasses come, you film your day: you, your barbers, your clients. You do the homework and finish setting up your doctrine.

Month 1 · November

One place.

One booking link, one domain, one clean client list. Your listings claimed. Your cards in hand. Your app out.

Month 2 · December

Bring them back.

Clients who slip get a message on their own. Allie gets her board. You set your number.

Month 3 · January

New content.

Fresh filming on top of what is already going out. Every platform caught up to Instagram. SEO, and ads when you want them.

Month 4 · February

You learn the machine.

A sit-down every other week on your real numbers. Allie learns the backend right next to you.

Month 5 · March

Teach it.

You and Allie run it together, and you show every new barber how it works.

Month 6 · April

Look up.

A shop that runs without you watching it. Then we talk about more barbers or a second shop. Planning, not promises.

Small goals every monthAnd a sit-down to check them.

Both waysI keep you accountable. You keep me accountable.

Your appAbout to land. You will already know how to run it.

The base

$2,997

A month · one number

Say yes by this Friday, October 23, and this holds for your full six months.

Prices go up for everyone on November 1.

Or lock it in for a full year. Same price for twelve months, no matter how much it goes up. Plus your barbers free for your first 90 days. We slowly teach them how to lock in, build each of them a page, and turn their clips into shorts that point back to the shop.

Say yes today and we start today. Every day until November 1 is on top, free. Nothing new is due November 1. Your next month starts December 1.

If you hired each one yourself

Someone to edit all your videos$800 to $1,500 a month

Someone to get you found when people search$750 to $1,500 a month

Someone to put your shop on every map and app$895 to $1,850 a year

That is three people and three bills. With us it is one bill, to M.U, and we handle all of them for you.

Everything here is in it.

All 36 of your systemsbuilt together, 1% at a time
Content on every platformInstagram first, the rest grow with it
8 short videos a weekwhat you already filmed goes first
Long form, when you want itwe figure out together what it should be
Your reviews, reminders and listingsGoogle, Bing, Yelp and Nextdoor
1,000 cards250 for you, 250 for Allie, 500 more for you
SEOSean, Ideas Realized
Allie, coached at 1%she learns it with you
Your 24 hour phone, booking and client bookkept running and kept clean
A sit-down every other weekand small goals every month
Tridentthe community, and you are member number one
Meyou text, I answer

Your call

The base is the base. These go on top, and every price is right here. Three of them are free.

Lock it in for a full year

Same $2,997, held twelve months. Plus your barbers free for your first 90 days, a $891 value. We slowly teach your barbers how to lock in, 1% at a time, build each of them their own page like this one, and turn their clips into 8 more shorts a month. All of it points back to New Friends.

Why it worksPrices go up November 1, and they keep going up as we grow. Lock the year and none of that touches you for twelve months. And by the end of January, every barber in your shop is pushing New Friends.

Your barbers become your funnel

$297 a month. New Friends is the hub, a barbershop with an agency behind it. Every barber in your shop films their cuts, and we turn them into 8 more shorts a month. Every clip points people back to the shop. We build their name, and their name builds the shop, at the same time. Teaching them how to film is already in your plan. Free your first 90 days if you lock the year.

Why it worksYou already have 436 people in your book. Every barber has their own people too. When their clips point back to New Friends, their people become your people.

Ads

$497 a month, its own retainer, on top of everything we already do for you. That pays us to build and run your ads. The ad money itself is separate. It is yours, and it goes straight to the platform.

Why it worksWe build the ads, pick who sees them, cut the videos, and check them every week. Students are already your second biggest service, 64 bookings, so we can aim ads right at the students near you.

A website that moves like mine

$1,997, one time. Fluid and animated, built to stop the scroll, in your name.

Why it worksBooking, prices, reviews and your videos, all on one page that moves. You are looking at the proof right now. This page is built the same way.

One checkout for the whole shop

$297, one time to set up. Every sale runs through your own system. Normal card fees.

Why it worksCards, cash, tips and products, all in one place. Your bookings already moved into your own system, with 194 clients brought over. Your sales belong there too, so you can see every dollar.

A podcast

$197 an episode, one a month to start. I bring the topics and the questions. You mic up and answer.

Why it worksA long talk builds trust faster than a short clip. And every episode gets cut into a stack of shorts, so one hour feeds your page all month.

Your own product line

Free to plan. It is one of your 36. Making the product costs what the product costs.

Why it worksYou already have 436 people who trust your cuts. That is who buys first. We plan what to sell, who buys it, and how it gets made.

A second shop

Free to plan, once the first one runs itself. The build gets priced when the money is there.

Why it worksEvery system we build at shop one gets copied. Shop two opens with everything already on, instead of starting from zero.

Grow everywhere, not just Texas

Free. Your name grows online everywhere. Everything points back to your page, and the proof from all over brings it home to Lubbock. Ads anywhere run through the ads line.

Why it worksPeople look you up before they sit in the chair. The more places they see you, the more they trust you, and that trust walks in the door in Lubbock.

Your number by the end of January

I will make sure you hit it. Time is going to pass either way, so we might as well set goals and keep breaking new ones.

Your month $2,997One time $0

0Now0Later0Not for me

Text my picks to Mateos

Your picks save on this device.

When we talk

30 minutes to an hour. Where the shop goes.

5 minThank you, and how the six months went
20 minWhere you want the shop to go
20 minYour 36 systems, and the systems inside each one
10 minYour 90 day number, and your first week

Questions fill the rest. We never go past the hour.

Six months of trial and error got us here.

Now we make it run like butter. 1% a week, every week, together.

Let’s go.

Mateos · Top Sales Rep · M.U Media

Prepared for Jacob CreelMonth Seven · October 2026